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Augmented Reality And Smartphone Show 2009

Posted by Lester Madden under Augmented Reality, General, Smartphones, Symbian

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Smartphone Show 2009 planning has started, finally. We are a little late this year what with the Symbian -> Nokia -> Symbian Foundation move, but things are starting to move. As I’m sure I said before I am responsible for the DevFest which is all things developer at the show and you probably guessed that I am keen to have an augmented reality for smartphones focus at the show this year to generate some excitement/awareness of this super cool technology.

My thoughts on what I would like to deliver are:

  • Hands on training labs for developers to get AR development training
  • Technical seminars / presentations
  • AR Showcase area for partners to demo their solutions
  • Ask the experts area
  • Birds of a feather speaking slots (BOFs)
  • Keynote demo

The list will evolve and I’m open to ideas.

HIT Lab NZ who specialise in mobile marketing, augmented reality and interactive advertising pinged me over Easter and pointed me at a couple of projects they worked on. It gave me ideas on how we could build in AR into the delegate experience at the  show.

  • Various markers placed around the show, could be part of a competition to find something or solve a puzzle
  • Turn the Smartphone Show logo into a 3D floor plan of the show

There’s the obvious issues to address, eg software and getting it installed on delegates phones but that’s mere technicalities.

Getting Involved
We should be in a position to send out a call for papers in early May. So if you are doing anything with AR for smartphones (particularly on Symbian OS) and you want to be involved then let me know so I can make sure you get to propose a speaking topic. If you’re interested in exhibiting opportunities let me know and I’ll put you in touch with the right people.  You can either email me Lester @ LesterMadden . com, add me to LinkedIn or just keep an eye on the blog and I’ll post the details.

Some general show facts (2008)

  • 2 day event
  • 4000 delegates
  • 120 exhibitors
  • 60 seminars
  • 10 keynotes
  • Free to attend event

The show is focused around all things related to Smartphones so even if you are not in the AR space and you want to be involved with the show do get in touch or keep an eye out on the blog for the call for papers details. AR will only be on part of what will be a fantastic event.

You can pre-register for the show at SmartphoneShow.com

Here’s a couple of the cool projects HIT Lab are responsible for to whet your appetite for things to come.

Nike T90:

Ford Ka:

Fanta Virtual Tennis:

Fanta Virtual Tennis is probably the hardest game in the world. I managed to hit the ball once is 20 minutes of playing, but it will blow the socks off your colleagues. You can install from here.


  • Nokia N82
  • Nokia N95
  • Nokia N95-3NAM
  • Nokia N95-8GB
  • Nokia 6120 Classic
  • Nokia 6121 Classic
  • Nokia N81
  • Nokia N81 8GB

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Reader's Comments

  1. Myles Peyton |

    Hey Lester, Here at TI we sit on the consortium (alongside players like Samsung, Alcatel, HP etc) focusing on the next generation of mobile phones and networks. We have some interesting developments that could be of interest to you, buzz me and lets speak further. +44 (0)1932 895 755



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